The campaign’s runtime is predetermined by the Boost package you select and cannot be adjusted manually. Each Boost package offers a different maximum duration, allowing you to choose the one that best fits your needs.
Every Boost package comes with a fixed runtime to ensure:
1. Effective campaign results.
2. Eligibility on all targeted social media platforms.
3. An adequate budget for the entire campaign duration.
Social media advertising works like an auction—you bid for ad placements. Changing the runtime without proper planning could negatively impact performance, which is why it is fixed on Adway’s platform.
For instance, if you promote a job with an application deadline 15 days away using a 21-day Boost package, the system will automatically adjust the campaign length to 15 days. Conversely, if you have a job with a deadline 42 days in the future and wish to advertise throughout that period, but the maximum runtime is only 21 days, you can republish your promoted campaigns once the initial period concludes.